INFORMATION MEMORANDUM FOR:
MOTORHAUS GARAGE PTY LTD
Confidential Document — Prepared for Sophisticated & Professional Investors
Entity Name
Motorhaus Garage Pty Ltd
ABN
55 636 861 357
Head Office
Brisbane, Australian
Investment Sought
$5,000,000
Minimum Investment
$500,000
Investment Structure
Equity Investment
Equity Offered
30%
Industry
Automotive & Motor Vehicles
Website
Confidentiality Agreement
By accepting a copy of this Investment Information Memorandum, the recipient agrees that it shall not contact or discuss the contents of this memorandum with any officer, employee, supplier, customer, licensor, franchisee, or associate of Motorhaus Garage Pty Ltd without the prior consent of Robert George Clunes.
This Memorandum and further information is supplied on the terms set out above and on the terms contained in a confidentiality agreement entered into by the recipient, the terms of which incorporate the above conditions and contain restrictions on the use of the information, its disclosure, and the conduct of the recipient.
The recipient acknowledges the foregoing, and it is hereby agreed that the terms of the confidentiality agreement are incorporated into and form part of these conditions.
Brand Reference Notice: References to third-party automotive brands within this document are made solely for the purpose of market positioning and contextual comparison. Motorhaus Garage Pty Ltd has no affiliation with, endorsement from, or commercial relationship with any named third-party brand. All such references are indicative of market segment positioning only and should not be construed as implying any association or competitive equivalence.
Platform Disclaimer
BIZDEALROOM.COM
BizDealRoom.com ("the Platform") is a digital marketplace operated by MENTORED BUSINESS SALES SERVICES PTY LTD (ABN 56 630 339 150). The following must be clearly understood:
Platform Role
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No Verification
The Platform has not verified, audited, or independently confirmed any information contained in this document or any other materials provided by the listing owner. All information has been provided solely by the business owner or their representatives. The Platform makes no representation whatsoever regarding the accuracy, completeness, or reliability of any information presented.
Owner Acting Independently
The owner of Motorhaus Garage Pty Ltd is acting on their own behalf and has independently chosen to use the Platform to promote this investment opportunity. The owner is solely responsible for all content, representations, claims, and information contained in this memorandum and any associated materials.
No Advisory Services
The Platform does not provide financial advice, legal advice, accounting advice, business advice, investment recommendations, or any professional advisory services. The Platform is not licensed to provide such services and does not purport to do so.
No Due Diligence by Platform
The Platform has not conducted any due diligence on the business, its owners, its financial position, its legal standing, or any aspect of this opportunity. Recipients must conduct their own comprehensive due diligence.
Seek Independent Advice
Any person considering this investment opportunity must seek independent legal, accounting, financial, and business advice from appropriately qualified and licensed professionals before making any decision to invest.
No Liability
To the maximum extent permitted by law, BizDealRoom.com, MENTORED BUSINESS SALES SERVICES PTY LTD, and its directors, officers, employees, and agents accept no liability whatsoever for any loss, damage, cost, or expense arising from or in connection with any investment decision made in reliance on information accessed through the Platform.
Investment Risk Statement
Capital at Risk: Investing in Motorhaus Garage Pty Ltd involves significant risks. Investors may lose part or all of their invested capital.
No Guarantees
Neither Motorhaus Garage Pty Ltd nor its directors guarantee any rate of return, repayment of investment, or successful achievement of planned objectives.
Past Performance
Past performance is not indicative of future results. Investment outcomes may vary substantially from projections or expectations.
External Factors
Market conditions, regulatory changes, operational challenges, and other factors beyond our control may adversely affect investment performance. The value of investments can fluctuate significantly.
Investor Suitability
This investment opportunity is intended for wholesale and sophisticated investors who understand the risks associated with private company investment.
Important Notice
The information contained in this Investment Information Memorandum and any other verbal or written information given in respect of Motorhaus Garage Pty Ltd ("Information") is provided to the recipient ("you") on the following conditions.
Accuracy
The officers, employees, or consultants of Motorhaus Garage Pty Ltd ("we, us") make no representation, warranty, or guarantee that the information is complete, accurate, or balanced. Some information has been obtained from third parties and has not been independently verified.
No Warranty
No warranty, representation, or undertaking, whether express or implied, is made, and no responsibility is accepted by the business owner as to the accuracy of any part of this or any further information supplied.
Visual Materials
All visual images, plans, photographs, and projections are indicative only and subject to change.
Not Financial Advice
This document does not constitute, and should not be considered as, financial advice or a recommendation to invest. You must obtain independent legal, financial, and taxation advice before making any investment decision.
Valuation
Neither the business owner nor BizDealRoom.com are valuers and no comment is made as to the value of the company or its shares.
Purpose of This Document
Robert George Clunes, in the capacity of director of Motorhaus Garage Pty Ltd 55 636 861 357, has decided to seek investment for growth capital and has chosen to use the BizDealRoom.com platform operated by MENTORED BUSINESS SALES SERVICES PTY LTD (ABN 56 630 339 150) as a communication medium to connect with potential investors.
Owner Responsibility: The business owner is solely responsible for all content in this memorandum. BizDealRoom.com has not prepared, verified, or endorsed this document or its contents.
This Confidential Investment Information Memorandum has been prepared by the business owner for selected parties to assist the recipient in making their own independent appraisal before making any investment decision. The memorandum does not purport to be complete or contain all information that a prospective investor may require.
All projections have been prepared by the company or their accountants and are subject to uncertainties and contingencies beyond our control. All currency amounts are expressed in Australian dollars unless otherwise stated.
Conditions of Issue
01
Acceptance
These conditions are expressly accepted by retention of this document. If not acceptable, return immediately.
02
Independent Evaluation
Recipients must conduct independent review, investigation, and analysis of the investment opportunity with qualified professional advisers.
03
No Representations
No representation or warranty is made as to accuracy, reliability, or completeness of information by either the business owner or BizDealRoom.com.
04
Liability Exclusion
Except where liability cannot be excluded by law, no liability arises for errors or omissions, whether by the business owner or BizDealRoom.com.
05
Projections
Estimates and projections rely on subjective analysis. Discrepancies between forecasts and actual outcomes are typical.
06
Non-Binding
This document does not form part of any investment agreement. Formal agreements will contain all binding representations and warranties.
07
Right to Reject
The company reserves the right to reject any offer without giving reasons and without liability for costs incurred by recipients.
08
Professional Advice Required
Recipients must obtain independent legal, accounting, and financial advice before making any investment decision.
Investor Acknowledgments
By receiving, reviewing, or retaining this Investment Information Memorandum, the recipient expressly acknowledges and agrees to the following:
Opportunity to Review
The recipient has been given adequate and sufficient opportunity to review all information contained in this memorandum and any supplementary materials, and to ask questions of the business owner regarding the investment opportunity.
Non-Reliance
The recipient has not relied upon, and will not rely upon, any information, representation, statement, or opinion contained in this memorandum or made verbally by the business owner, its directors, employees, agents, or any other person in making any decision to invest. The recipient acknowledges that no representation or warranty is made as to the accuracy or completeness of any information provided.
Own Investigations
The recipient confirms they will conduct their own independent investigations, enquiries, and due diligence regarding all aspects of the business, its financial position, operations, legal standing, and prospects before making any investment decision. The recipient accepts full responsibility for their own assessment of the investment opportunity.
Independent Professional Advice
The recipient confirms they will obtain independent legal, accounting, financial, and business advice from appropriately qualified and licensed professionals before making any decision to invest. The recipient acknowledges they have been advised to seek such independent advice.
Assumption of Risk
The recipient acknowledges that investing in private companies involves significant risks, including the potential loss of all invested capital. The recipient accepts all risks associated with any investment made and acknowledges that past performance is not indicative of future results.
Release and Indemnity
To the maximum extent permitted by law, the recipient releases and discharges Motorhaus Garage Pty Ltd, its directors, officers, employees, agents, and advisers from any and all claims, demands, actions, liabilities, costs, and expenses arising from or in connection with the recipient's investment decision or reliance on any information provided. The recipient indemnifies and holds harmless Motorhaus Garage Pty Ltd, its directors, officers, employees, agents, and advisers against any loss, damage, cost, or expense arising from any breach of these acknowledgments or any claim made by the recipient contrary to these acknowledgments.
Binding Acknowledgment: These acknowledgments are binding upon the recipient and any entity or person on whose behalf the recipient is acting. Retention of this document constitutes acceptance of these acknowledgments.
1. Introduction — A Message from the Founder
This section offers a personal message from Robert George Clunes, Founder and Managing Director of Motorhaus Garage Pty Ltd, outlining the vision, commitment, and purpose that drives this business forward.
1a. A Message from the Founder
"Motorhaus Garage Pty Ltd was created from a simple belief: that building and owning a unique vehicle should be accessible, structured, and done properly."
For too long, the space between mass-produced vehicles and true custom builds has been difficult to navigate. It has either been overly expensive, overly complex, or lacking the systems and support required to deliver a consistent, high-quality result. Motorhaus Garage is being built to change that.
We are combining traditional automotive craftsmanship with modern engineering, compliance, and structured manufacturing systems to create a platform where customers can move from concept to completion with confidence. This is not just about building cars. It is about building an experience, a process, and a brand that stands for quality, accountability, and long-term value.
The journey to this point has been deliberate. Significant time and personal capital — approximately AUD $600,000 bootstrapped from personal funds — has been invested in planning, structure, and alignment to ensure that when we move into full operation, we do so with a clear direction and a solid foundation.
We are now at the stage where we are ready to transition from planning into execution. The vehicle platforms are developed, suppliers are identified, a facility has been secured pending funding activation, and the team structure is in place. Capital introduced through this Investment Memorandum will be deployed directly toward activating operations, commencing production, and entering the market.
This Information Memorandum has been prepared to provide insight into the business, the opportunity, and the direction of Motorhaus Garage. It reflects both the ambition of the Company and the structured approach we are taking to achieve it.
I appreciate your time in reviewing this document and considering the opportunity to be part of what we are building.
Robert George Clunes
Founder & Managing Director
Motorhaus Garage Pty Ltd
Founder & Managing Director
Motorhaus Garage Pty Ltd
2. Introduction — Executive Summary
This section provides a high-level snapshot of Motorhaus Garage Pty Ltd, the investment opportunity on offer, and the key financial and structural details investors need to assess this memorandum.
2a. Executive Summary
Motorhaus Garage Pty Ltd (MHG) is an Australian automotive manufacturing venture establishing a new category between traditional kit vehicles and ultra-premium automotive brands such as Ferrari and McLaren. (Refer to Brand Reference Notice on page 1.)
The Company designs and delivers engineered, modular vehicle systems under the proprietary ROBEN brand, enabling customers to build their own high-end vehicles through a structured, compliant, and professionally supported process. This model combines a premium ownership experience with a scalable, capital-efficient manufacturing approach.
MHG is positioned as an advanced start-up transitioning into operations. Core vehicle platforms have been developed, supplier pathways established, and a suitable facility secured pending funding activation. The founders have contributed approximately AUD $600,000 in personal capital, bringing the business to a stage where investment directly enables commercial rollout rather than early-stage development.
The Company is seeking to raise AUD $5,000,000 in exchange for up to 30% equity, implying a pre-money valuation of AUD $16.7 million. The standard minimum investment is AUD $500,000, with investments from AUD $250,000 considered for approved investors. Equity participation is the primary structure on offer, with alternative arrangements considered on a case-by-case basis.
Funds raised will be deployed toward establishing the operational facility, securing and commissioning manufacturing equipment, finalising team onboarding, activating supply chain and production capability, and executing market entry and initial sales. The Company's growth roadmap targets the commencement of first production builds within Phase 1 (0–6 months of funding), with initial customer vehicle deliveries targeted within Phase 2 (6–12 months of funding), as further detailed in Section 9 of this memorandum.
Five-year projections indicate revenue of approximately AUD $63.15 million and EBIT of approximately AUD $12.08 million, driven by domestic rollout and expansion into established international enthusiast markets.
This opportunity is suited to wholesale and sophisticated investors seeking exposure to a differentiated, scalable manufacturing model at a pre-revenue entry point, where a significant portion of foundational risk has already been addressed by the founders.
Key Offer Statistics
$5M
Capital Raise
For up to 30% equity
$16.7M
Pre-Money Valuation
Post-Money: AUD $21.7M
$1.67
Implied Share Price
Per share (AUD)
$63.15M
5-Year Revenue Projection
5-Year EBIT: ~AUD $12.08M
- Minimum Investment: AUD $500,000 standard (AUD $250,000 considered for approved investors)
- Primary Investment Structure: Equity (alternative structures considered on application)
- Business Stage: Advanced start-up transitioning to operations
2b. Investment Offer
Capital Raise Overview
Motorhaus Garage Pty Ltd (MHG) is seeking to raise AUD $5,000,000 in exchange for up to 30% equity in the Company.
New shares will be issued as part of this capital raise. Final allocations may vary depending on investment size, structure, and strategic alignment.
Investment Structure
The primary structure for this raise is equity participation. The Company remains open to considering alternative structures — including convertible instruments, SAFE arrangements, or hybrid options — on a case-by-case basis where appropriate. This flexibility allows alignment with investor capability while maintaining a clear and disciplined capital structure.
Minimum Investment
Standard Minimum Investment: AUD $500,000
Approved Investors: AUD $250,000 considered (subject to investor profile, strategic merit, and Company approval)
All investments are subject to final terms, due diligence, and Company approval.
Approved Investors: AUD $250,000 considered (subject to investor profile, strategic merit, and Company approval)
All investments are subject to final terms, due diligence, and Company approval.
Stage of Investment
This capital raise represents an early-stage entry point immediately prior to operational activation. The Company has progressed through product development, operational planning, supplier alignment, and facility identification. Capital introduced at this stage is applied directly toward execution, revenue generation, and scalable production, rather than concept or early-stage development.
Use of Funds (Summary)
Capital raised will be deployed to activate operations and support initial growth, including facility establishment and fit-out, equipment acquisition and manufacturing capability, team recruitment and operational rollout, supply chain activation and initial production, and market entry and customer acquisition. A detailed breakdown of capital allocation is provided in Section 10 (Use of Capital).
Return Profile & Exit Pathways
Investor returns are expected to be driven by the Company's ability to achieve revenue growth, operational scale, and margin expansion as outlined in this memorandum.
For indicative purposes, valuation scenarios have been modelled using a conservative 4x EBIT multiple, applied to projected earnings in a potential exit scenario within a 3–5 year timeframe.
Based on this approach, modelling indicates the potential for capital appreciation as the business transitions from pre-revenue into a scaled manufacturing operation. However, outcomes will depend on successful execution of the Company's strategy, market conditions, and the achievement of key operational milestones.
Potential exit pathways include:
- Strategic acquisition by automotive or manufacturing groups
- Private equity or growth capital participation
- Secondary share transactions
Detailed financial modelling, underlying assumptions, and scenario analysis are available in the data room, accessible upon completion of a Non-Disclosure Agreement.
All return scenarios are indicative only and should not be relied upon as forecasts or guarantees of performance. Investors are encouraged to undertake their own independent due diligence and seek professional financial advice.
Investor Eligibility
This opportunity is available to wholesale investors and sophisticated investors as defined under the Corporations Act 2001 (Cth), or to investors participating under an applicable exemption.
Important Notice: This is a growth-stage investment and carries inherent risks, including execution risk, market conditions, and operational factors. All financial projections and return scenarios are indicative only and should not be relied upon as guarantees of future performance. Investors are encouraged to undertake their own due diligence and seek independent professional advice.
3. Introduction — History and Key Business Milestones
This section outlines the structured progression of Motorhaus Garage Pty Ltd from inception to its current advanced start-up position, highlighting the key milestones achieved by the founders to date.
3a. History and Key Business Milestones
Motorhaus Garage Pty Ltd was incorporated in October 2019 and has been developed through a structured progression focused on building a compliant, scalable automotive manufacturing platform. Rather than operating as a concept-stage venture, the Company has prioritised foundational development across product, operations, and commercial readiness.
1
Company Formation and Strategic Positioning
MHG was established with a clear focus on creating a new category between traditional kit vehicles and premium automotive brands. From inception, the business has been structured around engineering discipline, compliance, and long-term scalability.
2
Product Design and Development
Multiple vehicle platforms have been designed and developed under the ROBEN brand, progressing to production-ready status with consideration for compliance, manufacturability, and modular scalability. These designs represent core intellectual property held by the Company.
3
Engineering and Manufacturing Planning
Required machinery, tooling, and production workflows have been identified, costed, and mapped, including modular manufacturing processes designed to support staged production and future scale.
4
Supplier and Operational Pathways
Relationships have been established with key suppliers and service providers across vehicle systems, fabrication, coatings, and finishing, providing a clear framework for production commencement following funding.
5
Facility Identification and Readiness
A suitable operational facility in South East Queensland has been identified and negotiated, enabling rapid activation upon completion of the capital raise.
6
Leadership and Technical Capability
A leadership structure has been established across engineering, operations, and commercial functions, supported by two PhD-level engineers with expertise in automotive design and composite manufacturing.
7
Market Validation and Early Engagement
The Company has received consistent engagement from prospective customers, industry participants, and international investor groups, indicating demand for a more structured, compliant offering within this segment.
8
Capital Strategy Development
In parallel with product and operational development, MHG has progressed multiple funding pathways, including engagement with international investors, ensuring flexibility and continuity in capital planning.
4. Introduction — Typical Customers
This section identifies the primary customer segments and personas that Motorhaus Garage Pty Ltd is designed to serve, across both domestic and international markets.
4a. Typical Customers
Motorhaus Garage Pty Ltd targets a defined customer base centred around individuals and organisations seeking a more engaging, personalised, and attainable alternative to traditional vehicle ownership. While the market spans multiple demographics, demand is driven by a common factor: the desire to participate in the creation and ownership of a unique, high-quality vehicle.
18–39 (Male and Female) — Entry-Level and Emerging Buyers
This group shows strong alignment with lifestyle-driven brands and high engagement with automotive content through digital channels. Motivated by the desire to get into the automotive scene, learn hands-on skills, and create something they can be proud of. While budget may be more limited, this segment represents strong long-term growth potential and responds well to entry-level build pathways and community-driven engagement.
30–50 (Predominantly Male) — Enthusiast Builders
The core customer group, comprising automotive enthusiasts who understand vehicles and want to build, modify, or create something unique. Often with a trades background or technical knowledge, these customers are already active in the automotive or project vehicle space and are seeking a more professionally engineered, compliant, and supported alternative to existing kit or custom build options. This segment represents the most immediate and reliable source of early revenue.
35–60 (Male and Female) — Family and Hobby Buyers
Individuals or families seeking a rewarding project, second vehicle, or shared hobby experience. Stable income and family-oriented, this segment values the build process as much as the outcome. Interested in classic, modern, or custom styles, and motivated by enjoyment, leisure, and the creation of something meaningful.
40–49 (Predominantly Male) — Aspirational and Lifestyle Buyers
More selective and time-constrained but financially capable. Typically drawn to brand positioning, design, and the ability to own something distinctive without entering ultra-luxury price categories. These customers may not have deep technical experience but are motivated by a guided build process and a premium outcome.
50–99+ (Male and Female) — Premium and High-Income Buyers
The strongest conversion segment, with an approximate 75% male and 25% female split. This group typically has both the financial capacity and the time to engage meaningfully in the build process, with a strong appreciation for craftsmanship, exclusivity, and ownership. Supports higher-margin product offerings and strengthens brand positioning.
Corporate and Commercial Clients
Businesses utilising vehicles as brand assets, promotional tools, or event activations. These customers prioritise differentiation, visibility, and unique engagement outcomes, providing an additional revenue stream beyond individual buyers.
Geographic Market: The initial focus is Australia, where local compliance alignment and support provide a competitive advantage. Expansion is planned into New Zealand, the United Kingdom, the United States, and selected international markets with established enthusiast communities and proven demand for modular vehicle systems.
5. Introduction — Meet the Team
This section introduces the leadership team and key personnel behind Motorhaus Garage Pty Ltd, outlining the experience, expertise, and capability they bring to the business.
5a. Meet the Team
Motorhaus Garage Pty Ltd is led by a hands-on team with capability across automotive engineering, manufacturing, commercial operations, and corporate governance. The leadership group has been structured to support the transition from development into full operational delivery, with clear coverage across technical, operational, and strategic functions.
Robert George Clunes — Founder and Managing Director
Rob is the founder of Motorhaus Garage and is responsible for overall strategy, capital raising, and operational direction. He brings extensive experience across business development, automotive operations, and commercial leadership, with a strong focus on execution and growth. Rob has personally invested approximately AUD $600,000 into the business, reflecting a high level of commitment and alignment with long-term value creation.
Jet Letters — Executive Director and Chairman
Jet provides board-level oversight across governance, systems, and strategic direction. His focus is on establishing scalable infrastructure, maintaining disciplined corporate governance, and supporting the Company's long-term growth strategy. As a co-founder and trustee through the JL VN Trust, Jet holds a 25% shareholding, ensuring alignment at both operational and board level.
Vanessa Neate — Company Secretary
Vanessa is responsible for corporate governance, compliance, and financial administration. She ensures the business operates within Australian regulatory frameworks and maintains appropriate reporting, accountability, and structural discipline as the Company scales.
Operations Leadership
An experienced Operations Officer supports day-to-day execution, including production planning, workflow management, and operational rollout. This role provides the procedural discipline required to deliver consistent outcomes across build programs.
Engineering and Technical Capability
MHG is supported by two senior PhD-level engineers with expertise in automotive design and composite manufacturing. Their involvement provides advanced capability across structural engineering, materials selection, and product validation, supporting both performance and compliance requirements.
Manufacturing Team
Skilled fabricators and welders form the foundation of the production team, operating to Australian standards. This capability underpins the Company's ability to deliver high-quality, repeatable builds as production scales.
6. Introduction — SWOT Analysis
This section presents a structured assessment of Motorhaus Garage Pty Ltd's internal strengths and weaknesses alongside the external opportunities and threats relevant to its operating environment.
6a. SWOT Analysis
MHG has been developed with a clear understanding of both its competitive advantages and the risks associated with operating as an early-stage, growth-focused manufacturing business. The following analysis reflects the Company's position as it transitions from development into operational activation.
These factors are typical of businesses at this stage and are expected to reduce as operations commence and scale is achieved. The Company's structured approach to compliance, product development, and operational readiness positions it well to address identified weaknesses and capitalise on the significant opportunities within this segment.
7. Introduction — Our Products or Services
This section outlines the core product and service offerings of Motorhaus Garage Pty Ltd, including its vehicle platforms, customer support systems, and planned digital integrations.
7a. Our Products or Services
Motorhaus Garage Pty Ltd operates as a modular automotive manufacturing platform, delivering engineered vehicle systems that enable customers to build their own high-end vehicles through a structured and compliant process. The business is built around the proprietary ROBEN brand and is designed to deliver premium outcomes through a model that is repeatable, scalable, and commercially efficient, combining product, process, and customer experience.
Core Product — Engineered Vehicle Systems
The primary revenue driver is the sale of complete vehicle kit systems, developed across multiple platforms including donor-based and fully bespoke builds. Each system is designed to provide a structured and guided build process, reducing complexity while maintaining performance, quality, and compliance. Entry-level builds are expected to commence from approximately AUD $40,000–$50,000 depending on configuration, with higher-tier builds supporting premium and bespoke outcomes at increased transaction values.
Body, Chassis, and Composite Systems
In-house designed fibreglass, composite, and steel structures engineered for strength, fitment, and manufacturability. These components form the foundation of each build and support consistent quality across production.
Morph and Upgrade Kits
A structured range of upgrade packages allowing customers to modify or enhance their vehicles over time. This creates recurring revenue opportunities across the customer lifecycle and deepens long-term engagement with the MHG ecosystem.
Limited Run Platforms
Controlled production releases designed to support exclusivity, strengthen brand positioning, and enable higher-margin product offerings within select segments.
PitHaus Tech Support
A structured technical support program providing guidance throughout the build process, including remote and in-person assistance. This reduces barriers to entry, improves customer outcomes, and supports both conversion and long-term brand reputation.
Co-Driver Digital Platform (Planned Development)
A future digital platform designed to support build tracking, customer engagement, and ongoing lifecycle interaction. Positioned as a value-enhancing extension rather than a dependency for initial operations, this platform is expected to enhance customer experience and support recurring engagement over time.
B2B and Corporate Solutions
Custom vehicle builds and concepts for brand activations, promotional use, and specialised applications. This provides an additional revenue stream and expands market reach beyond individual customers.
Commercial Model Summary: MHG's model combines initial revenue through kit system sales, recurring revenue through upgrades, parts, and support, margin expansion through controlled production and product mix, and brand-driven upside through premium and limited-run offerings. This integrated approach supports both scalability and long-term value creation.
8. Introduction — Competitor Analysis
This section assesses the competitive landscape within which Motorhaus Garage Pty Ltd operates, identifying the key operator categories, their limitations, and MHG's positioning relative to the market. Refer to Brand Reference Notice on page 1.
8a. Competitor Analysis
The kit car and modular vehicle sector is characterised by a fragmented and inconsistent competitive landscape, with no single operator delivering a fully integrated, scalable, and compliant solution. This fragmentation underpins the market opportunity MHG has been developed to capture.
Small Local Operators (Australian Market)
The majority of domestic operators function on a part-time or ad hoc basis, often as an extension of another business. Products are typically replica-based — including European supercar replicas and pre-1950s hot rod styling — with inconsistent delivery standards. Common limitations include limited scalability and production capability, inconsistent quality and build outcomes, low pricing transparency and cost overruns, and minimal compliance alignment and after-sales support. While these operators service enthusiast demand, they lack the structure, systems, and brand required to scale as a professional manufacturing business.
Offshore Manufacturers (International)
Established international operators such as Caterham Cars, Factory Five Racing, and Ultima Sports Ltd offer more developed product lines and brand recognition. However, for Australian customers these models present challenges including compliance with Australian Design Rules (ADR), shipping costs, lead times and logistics complexity, limited local support and service infrastructure, and additional modification requirements to meet local standards. These barriers reduce accessibility and increase total cost and risk for the customer.
Low-Volume and Specialty Manufacturers
Operators such as Ariel Motor Company and Donkervoort Automobielen produce high-performance, limited-run vehicles as fully assembled products. While technically advanced, these offerings sit at premium price points, are inaccessible to a broad customer base, and remove the participatory build experience that is central to MHG's model.
Ultra-Luxury and Coachbuilt Segment
Brands such as Rolls-Royce Motor Cars, Ferrari, and McLaren operate at the highest end of the market. These represent aspirational benchmarks rather than direct competitors, due to extreme price points, limited accessibility, and the absence of any customer participation in the build process. (Refer to Brand Reference Notice on page 1.)
MHG's Competitive Position
MHG is positioned within a clear gap between fragmented hobby-level operators and high-cost premium manufacturers. The Company combines elements not typically delivered together within this sector:
- Compliance-first engineering aligned with Australian standards
- Original vehicle design under the ROBEN brand (not replica-based)
- A structured and guided build process accessible to a broader customer base
- Integrated customer support reducing build complexity and risk
- Transparent and staged pricing improving customer confidence
- A modular manufacturing model enabling scalable production
As a result, MHG is not competing directly within a single existing category — it is formalising and professionalising an otherwise unstructured segment. No single operator in the Australian market currently delivers this combination of design, compliance, scalability, and customer experience, providing the foundation for early market leadership as the category evolves.
9. Introduction — Roadmap and Growth Opportunities
This section outlines Motorhaus Garage Pty Ltd's staged growth strategy, key operational milestones, and the multiple pathways available for revenue expansion and market development over the next five years.
9a. Roadmap and Growth Opportunities
MHG has adopted a staged growth strategy focused on controlled execution, early revenue generation, and scalable expansion. The approach is to establish operational capability locally, validate the model, and scale in line with demand. Capital introduced through this raise will activate Phase 1, with each subsequent phase building toward increased production capacity, revenue, and market reach.
1
Phase 1 — Foundation and Activation
(0–6 Months)
Deploy approximately AUD $2.5 million toward facility setup and fit-out, equipment procurement including CNC, fabrication, and tooling, core team recruitment, brand launch, and initial marketing. First builds commenced and early customer orders secured.
2
Phase 2 — Market Entry and Revenue Generation (6–12 Months)
Deliver initial customer vehicles, establish consistent monthly sales of 5–10 units, refine production processes and reduce build times, and launch the structured PitHaus support system. Approximately AUD $1.5 million allocated to working capital, inventory, and expanded marketing.
3
Phase 3 — National Expansion and Production Scaling (12–24 Months)
Increase production capacity to 10–20 units per month, introduce additional ROBEN vehicle platforms, expand sales nationally, establish early distribution and agent relationships, and strengthen supply chain efficiency.
4
Phase 4 — Distribution and Ecosystem Expansion (18–30 Months)
Implement a hybrid distribution model combining direct sales and strategic partners. Expand into parts, upgrades, and technical service verticals, and introduce the Co-Driver platform to support customer engagement and lifecycle revenue.
5
Phase 5 — International Expansion (24–36 Months)
Commence export sales into New Zealand, the United Kingdom, and selected United States markets, establish distribution partnerships and local market pathways, and scale production to support international demand.
Growth Opportunities
Beyond initial vehicle kit sales, revenue is expected to expand through:
Parts, Upgrades & Components
Recurring revenue through ongoing parts and upgrade sales across the customer lifecycle.
PitHaus Technical Support
Structured support services providing ongoing revenue and deepening customer relationships.
Repeat Builds & Lifecycle Engagement
Repeat builds and customer lifecycle engagement driving long-term brand loyalty.
B2B and Commercial Applications
B2B and commercial vehicle applications expanding market reach beyond individual customers.
Future Product Development
Future product development including potential electric vehicle platforms supporting long-term innovation.
This diversified model supports recurring revenue, margin expansion, and long-term scalability.
10. Introduction — Use of Capital
This section details how the AUD $5,000,000 raised through this Investment Memorandum will be allocated, with capital deployment structured in controlled stages tied to measurable operational milestones.
10a. Use of Capital
10a. Use of Capital
The total capital raise of AUD $5,000,000 will be deployed in a staged and controlled manner, aligned with key operational milestones and growth phases. Capital allocation is structured to support initial operational activation, early revenue generation, and scalable production capability, with deployment aligned to phased execution rather than upfront expenditure. The Company has completed foundational development; this capital is intended to transition the business into active operations and establish a repeatable production and revenue model.
Capital Deployment Approach: Capital will be deployed progressively across Phase 1 and Phase 2 of the Company's roadmap, ensuring controlled expenditure aligned with operational progress, reduced execution risk through staged rollout, and flexibility to adjust based on production performance and market response.
Plant & Equipment
AUD $1,250,000
25%
Staffing & Ops
AUD $1,000,000
20%
Facility & Fit-Out
AUD $750,000
15%
Production & Inventory
AUD $750,000
15%
Sales & Marketing
AUD $500,000
10%
Technology & Systems
AUD $300,000
6%
Working Capital
AUD $450,000
9%
Facility and Fit-Out — AUD $750,000 (15%)
Covers facility lease activation, workshop setup, office infrastructure, and compliance fit-out. The facility has already been identified and negotiated, enabling rapid activation. This investment establishes the physical foundation required for production and operational delivery.
Plant and Equipment — AUD $1,250,000 (25%)
Acquisition of core manufacturing equipment including CNC machinery, fabrication tools, composite production systems, 3D printing capability, and associated tooling and jigs. This investment enables the transition from design to in-house production capability, supporting quality control, repeatability, and scalable output.
Staffing and Operations (Initial 12 Months) — AUD $1,000,000 (20%)
Supports the establishment of the core operational team across production, engineering, administration, and sales. This allocation ensures the Company has the capability to execute production, manage workflows, and support early-stage customer delivery.
Production and Inventory — AUD $750,000 (15%)
Covers raw materials, components, and initial production runs required to support early customer builds. This investment enables the Company to convert demand into delivered vehicles, supporting early revenue generation and operational validation.
Sales and Marketing Activation — AUD $500,000 (10%)
Allocated to brand launch, digital marketing, content development, and targeted customer acquisition. Activities are aligned with the structured sales funnel and early-stage demand generation strategy, supporting conversion of initial market interest into confirmed orders.
Technology and Systems — AUD $300,000 (6%)
Development and implementation of operational systems including ERP, CRM, and customer engagement infrastructure. This also includes early-stage development of the Co-Driver platform, positioned as a supporting capability rather than a dependency for initial operations.
Working Capital and Contingency — AUD $450,000 (9%)
Provides a buffer to manage operational timing, supply chain variability, and unforeseen costs during the transition into active trading. This allocation ensures continuity and reduces the risk of disruption during early-stage scaling.
Capital Efficiency and Execution: Capital deployment is structured to prioritise revenue-generating activities, align expenditure with operational milestones, and support disciplined scaling of production capacity. This approach enables the Company to scale in line with proven demand rather than overextending ahead of market validation.
11. Next Steps
Investment Process Guide
01
Step 1: Expression of Interest
Submit your non-binding EOI through the Platform, outlining proposed investment amount, structure, and any specific requirements.
02
Step 2: Term Sheet
Upon EOI acceptance, a draft term sheet will be prepared by the business owner covering investment structure, timeline, payment terms, governance arrangements, and key milestones.
03
Step 3: Due Diligence
Conduct your own comprehensive review of financial statements, projections, legal documentation, regulatory compliance, operations, and management capability with your independent professional advisers. Access to the data room will be provided.
04
Step 4: Final Agreement
Execute legally binding investment agreement incorporating negotiated terms, rights and obligations, dispute resolution, and conditions precedent. Independent legal advice is essential.
05
Step 5: Completion
Transfer investment funds to designated trust account upon satisfaction of all conditions. Receive share certificates and establish ongoing reporting arrangements.
Note: All negotiations, agreements, and transactions are conducted directly between the business owner and investor. BizDealRoom.com is not a party to any investment agreement.
12. Contact Details and Thanks
Motorhaus Garage Pty Ltd thanks you sincerely for taking the time to review this Investment Information Memorandum. We appreciate the confidence it takes to consider an investment of this nature, and we are committed to providing full transparency, open communication, and structured due diligence support throughout the process.
This document has been prepared to provide a comprehensive and accurate overview of the business, the opportunity, and the direction of Motorhaus Garage Pty Ltd. It is intended for sophisticated, wholesale, and professional investors in accordance with applicable Australian laws and regulations.
For all investment enquiries, further documentation requests, or to arrange a confidential discussion with the leadership team, please contact:
Robert George Clunes
Founder and Managing Director
Motorhaus Garage Pty Ltd
Motorhaus Garage Pty Ltd
Email: rob@motorhausgarage.com.au
Website: www.motorhausgarage.com.au
Location: Brisbane, Queensland, Australia
Website: www.motorhausgarage.com.au
Location: Brisbane, Queensland, Australia
Confidential Enquiries
All enquiries will be treated with the utmost confidentiality. Detailed financial schedules, the full capitalisation table, investor return modelling with scenario analysis, and the Company's complete QAMS documentation are available upon request under a Non-Disclosure Agreement.
Motorhaus Garage Pty Ltd is being built to last — to create vehicles, experiences, and a brand that stands the test of time within the Australian automotive industry and beyond.
Dream It. • Build It. • Drive It.
Disclaimer
DISCLAIMER: This Information Memorandum does not constitute a prospectus, product disclosure statement, or formal offer to the public. It has been prepared for discussion purposes only and is intended for sophisticated, wholesale, or otherwise eligible investors in accordance with applicable laws and regulations.
Recipients are encouraged to undertake their own independent enquiries and obtain appropriate legal, financial, and taxation advice prior to making any investment decision. Motorhaus Garage Pty Ltd makes no representation or warranty, express or implied, as to the future performance, financial position, or outcomes of the Company.
Financial projections are forward-looking statements based on reasonable assumptions and remain subject to known and unknown risks, uncertainties, and factors beyond the control of the Company.
Brand References
References to third-party brand names within this document are made solely for the purpose of market context and segment positioning. Motorhaus Garage Pty Ltd has no affiliation with, or endorsement from, any named third-party brand.
Financial Projections
All return scenarios and financial projections are indicative only, based on a pro-forma model, and do not constitute a forecast or guarantee of performance. Investors should conduct their own independent due diligence and seek professional financial advice prior to making any investment decision.
Authorised Information
No person is authorised to give any information or make any representation in connection with this offering that is not contained in this Information Memorandum, and any such information or representation must not be relied upon as having been authorised by Motorhaus Garage Pty Ltd.